Detail – Press

Detail – Press

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NEW YORK, March 21, 2017 -- Suspendisse justo mauris, consequat ac commodo suscipit, sodales a sapien. Donec condimentum ultrices nisl eu fringilla. Phasellus et egestas metus. Nullam ut vulputate arcu. In quis enim bibendum elit rhoncus malesuada et vitae eros. Praesent tempor at mauris pellentesque interdum. Interdum et malesuada fames ac ante ipsum primis in faucibus. Donec ornare, libero et iaculis accumsan, eros elit maximus turpis, vitae dictum purus justo a diam. Nam elit ex, fermentum id vulputate semper, viverra eget quam.

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By merging deep insights on consumer psychographics, lifestyle and brand preferences, attitudes, and intent with their media consumption patterns across devices and platforms throughout the day, TouchPoints/Simmons can provide brands and media companies timely insights they need to plan and execute multi-platform campaigns at a level of specificity that goes well beyond standard demographics.

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About MRI-Simmons

MRI-Simmons is the leading provider of insights on the American consumer. With thousands of attitudinal and behavioral data points, gathered through ongoing surveys and passive measurement, MRI-Simmons empowers advertisers, agencies and media companies with deeper insights into the “why” behind consumer behavior.

MRI-Simmons combines best-practice survey methodologies with an innovative technology platform and advanced data visualizations. MRI’s Survey of the American Consumer® is the industry standard for magazine audience ratings. In parallel, the company has been at the forefront of innovation, significantly accelerating the time to insights for brand builders, strategists, planners and sales regardless of their data acumen.

Launched as a joint venture in 2019, MRI-Simmons is co-owned by GfK and SymphonyAI Group, with GfK as the majority partner. To learn more, visit, or follow @MRISimmons on Twitter.

Media Contact

Matt Cumello
Senior Director, Marketing

Matt Cumello
Matt Cumello
Matt Cumello is Senior Director of Marketing for MRI-Simmons, responsible for marketing strategy and execution. Matt has over 19 years of B2B marketing experience, having worked with both start-ups and established companies in market research and technology.