Explores the mindset of America’s drivers, including attitudes and opinions about vehicles and driving.
Explores consumer sensitivity to the subject of privacy and how they react to new trends in data sharing.
Identifies how different segments of the population evaluate their personal fiscal outlook.
Food & Lifestyle
Deep insights into consumers’ diverse eating habits and attitudes about food.
Analyzes the environmental outlook of consumers, including buying behavior, brand preferences, attitudes, opinions, and media habits.
Health & Well-Being
Provides vivid insights into consumers’ health and diet attitudes and motivations, behaviors, and lifestyles.
Identifies Hispanic/Latino consumer participation in both Hispanic and non-Hispanic cultures.
Provides deep insights into Americans’ world of mobile communication, information, and entertainment needs.
Delivers vivid insights into key voter segments, including attitudes and opinions on key political issues and social trends.
Product Placement: Television
Measures consumer receptivity to product placement in television programs.
Product Placement: Movies
Measures consumer receptivity to product placement in movies.
Highlights the distinct mindset of consumers, their shopping behavior, and their preferences.
Provides details into consumer's use and adoption of technology.
Identifies consumers most responsible for taking an idea, trend, or behavior and making it spread like wildfire.
Delivers valuable insight into consumer creditworthiness, combining easy to understand ranges of credit scores (from 501 through 900) with natural grade levels (A to F), corresponding to score range.
Deep insight into the food preferences, self-image, health, psychographic profiles, lifestyle characteristics, and media preferences of consumers.
Web Data Integration (WINS)
Combines data from Hitwise and Simmons, providing deep insight into consumers’ online and offline behavior.
Insights into what consumers like to do in their free time. Explores hobbies, sports, travel, civic activites, movie attendance, and other lifestyle choices.
Profiles consumers who are most likely to be receptive to new product innovations.
Analyzes consumers outlook, attitudes, and preferences on shopping and buying.
Provides insights on consumer attitudes and feelings on the environment - buying behavior, activism, opinions, and eating habits.
Technology Attitudes & Behavior
Captures consumer thoughts and feelings on technology and tech adoption.
Segments consumers based off of their fiscal attitudes and opinions, media habits, and banking methods.
Consumer attitudes and opinions on food, nutrition and health, cooking and purchasing.
Segments consumers based off of their feelings and preferences on vacationing and travel- looking at vacation preferences, activities and travel planning.
Analyzes how consumers think and feel about about cars, including buying influences, styling preferences, and environmental considerations.
Insights into consumers' attitudes and behaviors around health.
Money Borrowing Attitudes
Consumers' attitude and lenience toward and level of comfort with borrowing money.
Analyzes consumers and their feelings on mainstream media - by media channel - does it relax and entertain, inspire, inform.
Looks at consumers and their dieting and nutrition habits.
Interest in Advertising
Thoughts and feelings about advertising by media channel.
Segments newspaper readers based on the different newspaper sections they prefer to read.
Civic & Political Engagement
Insights into different segments of the popuation based on their political participation, voting behavior, activitism, and civic engagement.
Looks at how consumers think, feel and interact with their mobile phones.
Fashion Attitudes & Style
Analyzes consumers' attitudes and opinions related to fashion, style and shopping.
Internet and Mobile Web
Explores how different segments think, feel and use the internet and mobile devices.
Deep dive into consumers thoughts, attitudes, values and feelings towards their life, career, family and culture.
Analyzes consumers outlook, attitudes, and preferences on shopping and buying online.
Consumers who own or live in a household that own "smart" and connected devices in at least 3 different categories.