State of Consumer Financial Services - Simmons Research

The State of Consumer Financial Services

How Cryptocurrencies and Digital Payments are Driving Innovation

The consumer financial landscape is changing faster than you can say, “Bitcoin.” Technology, Millennial approaches to spending and saving, and a changing regulatory environment are just a few of the factors that are turning the financial services industry on its head. One of the most fascinating elements of this transformation is that the effects far surpass traditional financial service providers. The implications of the changes affect advertisers from nearly all verticals.

Thanks to our clients, who provided input for our Digital Payments Study and our New Media Study, this report examines in detail the current state of consumer digital currency and payments.


Report Highlights

  • Cryptocurrency users - a new kind of financial services consumer
  • Consumers on the active end of the mobile payment spectrum
  • In-app purchase behavior