Over 58 million Americans listened to a podcast in the past week. Podcast listeners are a marketer's dream: young, affluent, and receptive to advertising.
This MRI-Simmons report dives into the world of podcast listeners, including their behaviors, attitudes, and media habits.
This report reveals much about podcast listeners, including
- Leisure activities and media preferences
- Attitudes on engagement with podcast content, hosts, and ads
- Actions taken based on podcast ads
- Popular podcast topics
- The top podcasts (out of the 50 that we measure)
Fill out the form and download your copy today!