Profiling the podcast consumer

Complimentary Report

Over 58 million Americans listened to a podcast in the past week. Podcast listeners are a marketer's dream: young, affluent, and receptive to advertising.

This MRI-Simmons report dives into the world of podcast listeners, including their behaviors, attitudes, and media habits.

This report reveals much about podcast listeners, including

  • Demographics 
  • Leisure activities and media preferences 
  • Attitudes on engagement with podcast content, hosts, and ads
  • Actions taken based on podcast ads
  • Popular podcast topics
  • The top podcasts (out of the 50 that we measure)

Fill out the form and download your copy today!