The impact of COVID-19 on print advertising

Complimentary report

Ads during the pandemic weren't limited to TV commercials with "In These Trying Times..." voiceovers. The print world had its fair share of ads related to COVID-19 as well.

Using insights from the Starch Ad-Effectiveness study from MRI-Simmons, this new report measures the impact of COVID-19 on print advertising. The report explores

  • how many ads related to COVID-19 were measured between 2Q 2020 and 1Q 2021
  • which product categories and magazine genres ran the most pandemic-related ads
  • what levels of engagement the ads generated by both how many readers noted the ad and how many took action after seeing it

Fill out the form on this page to download the report!

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