October 1, 2026

Why 97 Million Americans Now Turn to AI for Health Advice 

37% of U.S. adults have used AI to assist with healthcare decisions in the past year, and some are starting to treat AI like a second...
September 25, 2026

Why Video Podcasts Are Becoming a Mainstream Media Channel 

For years, podcasts were viewed primarily as an audio channel. Today, consumers see them very differently. Only 36% of...
September 18, 2026

Why America Is Turning Back to Nostalgia TV 

73% of U.S. adults rewatch shows they've seen before as a source of comfort. These viewers are 17% more likely to seek out...
September 9, 2026

More Than Deal Seekers: Understanding Black Friday Weekend Shoppers

Black Friday Weekend remains one of the most important shopping moments of the year. For many consumers, it marks the official start of the...
August 21, 2026

How NASCAR Fans Turn Sponsorships Into Real Business Results 

26% of NASCAR fans, or roughly 21 million people, say they are more engaged with NASCAR now than in previous seasons. That increase in engagement...
August 18, 2026

Halloween Starts with Parents: The Audience Driving Seasonal Traditions 

Parents play a central role in shaping Halloween traditions. In fact, 55 million...
August 18, 2026

78% of American Adults Say the Midterms Will Define America’s Future: Here’s What to Know 

78% agree that the outcomes of the 2026 midterms will shape the country's future. Yet political optimism is tempered by skepticism, as 56% believe...
August 14, 2026

Prediction Markets Are Creating a New Consumer Powerhouse 

59% of U.S. adults believe prediction markets are just a fad. However, that skepticism exists alongside significant curiosity: 47% say they want...
August 13, 2026

Inflation Priorities: What Consumers Still Won’t Give Up

Inflation may no longer dominate headlines the way it once did, but it remains a significant concern for consumers. In 2026, 86% of U.S. adults...
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