Featured
August 21, 2026
26% of NASCAR fans, or roughly 21 million people, say they are more engaged with NASCAR now than in previous seasons. That increase in engagement...
August 18, 2026
Parents play a central role in shaping Halloween traditions. In fact, 55 million...
August 18, 2026
78% agree that the outcomes of the 2026 midterms will shape the country's future. Yet political optimism is tempered by skepticism, as 56% believe...
August 14, 2026
59% of U.S. adults believe prediction markets are just a fad. However, that skepticism exists alongside significant curiosity: 47% say they want...
August 13, 2026
Inflation may no longer dominate headlines the way it once did, but it remains a significant concern for consumers. In 2026, 86% of U.S. adults...
July 31, 2026
Marketers have never had more data at their fingertips. Yet one challenge persists: translating consumer understanding into...
July 16, 2026
About 60% of U.S. adults are NFL fans, and the anticipation for NFL season is already building. Game day still delivers...
July 8, 2026
40% of U.S. adults are likely to buy an EV as their next vehicle. Yet, fewer than 10% currently own one. That gap between intention and reality is where...
June 18, 2026
Young adult consumers are fundamentally reshaping the financial services landscape in the U.S, forcing banks to...