Featured
March 10, 2026
Livestream shopping is no longer a novelty. It’s a growing commerce channel that now reaches more than 90 million U.S. adults.
February 25, 2026
Discover why the 2026 FIFA World Cup is a goldmine for marketers with deep insights into 68 million U.S. viewers. Learn how brands can win with targeted advertising, multicultural marketing, and high impact World Cup sponsorship strategies.
December 29, 2025
63M+ Americans plan to host Super Bowl parties in 2026. Discover how this high-spending, media-savvy audience offers prime value for advertisers.
December 16, 2025
Discover how rising costs are shaping Americans’ New Year’s resolutions and plans for 2026. From at-home activities and wellness goals to entertainment and travel, learn what US adults want and how advertisers can connect meaningfully.
October 30, 2025
Streaming TV is changing how and what Americans watch. Satire and sketch comedy are rising fast, while news programming has opportunity to reinvent. Discover what it means for advertisers and networks.
October 14, 2025
Discover how Americans really feel about vaccines this flu season. From flu and COVID vaccine behaviors to retail clinic trends and rising skepticism, explore key insights to inform your health marketing strategy.
September 26, 2025
Discover how US consumers feel about cannabis legalization, health benefits, and economic impact. Explore what cannabis products and experiences people want, and what brands need to know about shifting public perceptions.
September 9, 2025
Explore key insights on early bird shoppers, Black Friday buyers, and last-minute gifters this holiday season, and learn how to activate each audience with tailored strategies.