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April 21, 2026
The rise of video podcasts prompts a familiar industry question: is video replacing audio? The data says...
April 17, 2026
Cannabis use has surged to 85 million adults, or 33% of the population, up sharply from 66 million in 2022, signaling ...
April 1, 2026
Discover the truth about today’s 97 million cord cutters. Learn who they really are, how they watch, and why ad-supported streaming makes them highly reachable.
March 10, 2026
Livestream shopping is no longer a novelty. It’s a growing commerce channel that now reaches more than 90 million U.S. adults.
February 25, 2026
Discover why the 2026 FIFA World Cup is a goldmine for marketers with deep insights into 68 million U.S. viewers. Learn how brands can win with targeted advertising, multicultural marketing, and high impact World Cup sponsorship strategies.
December 29, 2025
63M+ Americans plan to host Super Bowl parties in 2026. Discover how this high-spending, media-savvy audience offers prime value for advertisers.
December 16, 2025
Discover how rising costs are shaping Americans’ New Year’s resolutions and plans for 2026. From at-home activities and wellness goals to entertainment and travel, learn what US adults want and how advertisers can connect meaningfully.
October 30, 2025
Streaming TV is changing how and what Americans watch. Satire and sketch comedy are rising fast, while news programming has opportunity to reinvent. Discover what it means for advertisers and networks.