The Power of Magazines: Reaching Big Spenders at Any Age

Compared to the mass media experience of television and the hyper-targeted reach of websites, the magazine experience manages to deliver..
Streaming during COVID-19

COVID Streaming Service Adopters Double Down on New TV Offerings

MRI-Simmons Cord Evolution study reveals that 80% of US adults (200M people) use free, subscription or network streaming services or apps, up from 77% year ago...

The Power of Magazines: Engagement

At a macro level, magazines are still thriving in a media environment that continues to reinvent itself. This medium offers something for everyone – literally.

The Stories We Tell (Part 3): Building a Media Strategy

Part 3 in a series of blogs covering three MRI-Simmons customer success stories. In this post, we detail how a travel company built a new media strategy.
MRI-Simmons Retail Case Study

The Stories We Tell (Part 2): Enhancing Consumer Segments

Part 2 in a series of blogs covering three MRI-Simmons customer success stories. In this post, we detail how a national mens retailer enhanced its consumer segments.

The Stories We Tell (Part 1): The Product Launch

Part 1 in a series of blogs covering three MRI-Simmons customer success stories. In this post, we detail how a food company achieved the impossible with its product launch.

How the Census Bureau Builds its Media Strategy

The US Census Bureau may have the most challenging marketing job of all time – recruiting all US households to stand up and be counted every ten years. To this end, the Bureau’s CRAT team recently released...
Smart Speaker

Alexa, What’s up with Smart Speakers These Days?

According to Simmons' Smart Home Adoption Study, 25.5% of US households currently have a smart speaker (defined as a wireless speaker with the added functionality of...
Hispanics and Soccer

Family and Fandom: Hispanic Soccer Fans in the US

In October, the US Men’s soccer team suffered an embarrassing loss during the World Cup qualifiers, and will not be competing in the World Cup for the first time since 1986...