Local advertising spend is expected to increase by a compound annual rate of 3.6% from 2015 through 2020, when spending will total $168.9 billion, according to the latest forecast from BIA/Kelsey. In order to capture a share of that spending, local marketers need to understand the nuances that drive consumers within any given market and be able to find out who they are, where they are, and what drives their behaviors. Given this trend, marketers have turned to hyper-local data and data visualizations to delve into the mindset of their target, and adjust messaging based on local differences.
During this complimentary webinar, Simmons’ Product Manager, Margot Weisz, and Product Marketing Manager, Jen Olson illustrated how marketers leverage local data and ESRI mapping technology for better audience targeting
* BIA/Kelsey U.S. Local Advertising Forecast 2016