Advanced audience analysis for streamlined media sales
Researchers of all types have more data than ever before, and they spend an exorbitant amount of time aggregating that data and curating it into a compelling story. In parallel, research department headcounts are declining, making it difficult to keep up with the demands of C-suite executives and sales organizations. Given these challenges, researchers are constantly on the lookout for reliable tools that can quickly quantify the value of their offerings.
Sales Catalyst is an automated partnership exploration and audience analysis tool. Built on the Insights platform with Smart Search technology, Sales Catalyst helps advertising sales, partnership and sponsorship teams understand commonalities between their audience and that of a potential partner. Sales Catalyst features advanced data visualizations that quickly illustrate the value of an audience, helping researchers streamline media sales and build more meaningful partnerships.
Advanced Data Visualizations for Faster Storytelling
Automated audience analysis and data visualizations quickly highlight the opportunity available when two organizations partner to reach a target market.
- Researchers – Significantly reduce the time spent aggregating data
- Ad Sales – Increase productivity by compiling compelling audience stories quickly
- Brand Marketers – Retain and expand market share by identifying new partners
Get deeper insights into the mindset of a target persona, specific media consumers, and the overlap of the two.
- Identify the media preferences and consumption habits of the overlap audience to inform your pitch strategy
- Determine the interests and motivations of consumers in a target market that you already reach today, to quantify the value of your audience
- Identify the brand preferences and consumption trends of the overlap audience to discover new partnership prospects
Quickly assess which media properties, segments, and content best resonates with the target audience, then build packages to highlight your competitive advantage. Build segments from combinations of over 60,000 consumer attributes to illustrate your unique reach into the desired audience. Toggle between index or percent to discover the best most impactful combination of sub-entities to reach the desired audience.
- Create your own list of properties, content, or segments to run against the target market and overlap persona
- Assess brand retention and acquisition opportunities across your curated list of properties for the target market and the overlap persona
Easily compare and contrast your audience versus that of the competition to inform pitch strategy and creative recommendations. Whether for internal competitive analysis purposes or business pitches, the competition module helps assess the market as defined by you and identifies potential opportunities for reaching consumers.
- Benchmark your market and target reach against that of the competition
- Identify competitive advantages for reaching the desired audience
- Explore how the interests of your audience align with the market
“Researchers and marketers today spend an exorbitant amount of time aggregating data and curating it into stories that highlight their unique offerings and show the value of partnerships. Now, with Sales Catalyst, they can more quickly and efficiently extract a compelling story about their audience, and illustrate that story for ad-sales teams to identify and pitch new partners.”