Justifying Brand Investments in eSports


The organized, competitive world of eSports continues to grow in awareness and popularity while expanding the definition of sports fandom. The world of gaming that used to exist on an individual level is taking center stage, with global championships drawing huge audiences.

The impact of eSports extends far beyond gaming and technology companies to the arenas hosting these events and the sponsors behind the leagues, teams, and venues. Now is the time for marketers to dig in and truly understand the eSports ecosystem and its fans. Every brand trying to connect with this primarily (but not exclusively!) young male target should be determined to find where eSports fits into its overall sports marketing strategy.

In this report, marketers will learn:

  • What the eSports ecosystem looks like and how it works
  • What eSports fans look like
  • How to find and connect with eSports fans
  • Which brands have the most to gain by connecting with eSports fans

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