2018 Consumer Travel Report


About 2/3 of Americans have booked travel accommodations in the last 12 months, with both airline and hotel industries in the U.S. each taking in upwards of $200 billion in revenue last year. According to the Federal Aviation Administration, there are over 26,000 commercial flights in the US every day; and according to STR, there are over 5 million hotel rooms across more than 53,000 properties in the country. Needless to say, traveling is something a lot of Americans do – but how is this industry unlike any other?

Despite travel being as pervasive as ever in today’s dynamic marketplace, we’ve found some interesting insights on consumers’ mindset when it comes to booking travel. Using the latest Simmons data, we can see the full picture of the American Traveler – not only what they’re booking, but also how and why.

In this report, we:

  • Break down domestic, foreign, and cruise travel
  • Look at travelers’ discretionary spending
  • Identify the top players in airlines, hotels, and cruises
  • Show how loyalty/rewards programs are impacting the market
  • Examine the American Traveler to understand their psychographic motivators
  • Analyze the different methods used for booking travel
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