Simmons Research Launches Instant Edge

New solution enables rapid brand differentiation and strategy realignment by pinpointing developing market trends and unique audience segments.

NEW YORK, November 14, 2018 -- Simmons Research, the leading source of essential consumer intelligence, today announced the launch of Instant Edge, a do-it-yourself, proprietary insights generator.

Built on the Simmons Insights platform, Instant Edge is powered by a do-it-yourself survey to quickly probe emerging trends and current consumer sentiments. The results are then instantly fused with Simmons’ National Consumer Study, featuring over two hundred thousand consumer attributes, creating actionable, nationally representative target audiences. Accessible within Simmons’ Brand Catalyst, marketers can leverage these proprietary insights to quickly create in-depth consumer profiles that drive brand differentiation and strategy realignment.

“Our clients strive to create rapid advantage over competitors through proprietary consumer insights and a fast understanding of relevant trends. With Instant Edge they can do this on demand.” said Andrew Feigenson, CEO at Simmons Research. “Instant Edge represents the continuation of Simmons’ reinvention as a rapid insights company.”

Marketers, agencies and media companies can use Instant Edge to:

  • Respond to a brand crisis by measuring the direct and indirect impact of an event on the brand itself, its competitors, and the category, identifying opportunities to conquest and to defend.
  • Generate unique and proprietary insights that help sales teams win big pitches.
  • Influence conversations by tracking effectiveness of messaging, packaging, and promotions, and their impact on brand consideration and purchases
  • Measure consumer reactions to new show lineups, apps, games, eSports, and their associated marketing.
  • Get the voice of the consumer quickly, by profiling viewers of new shows, games, and seasons, pre- and post-airing.

“Our clients often hire research companies to run custom projects and to fuse those studies with other data sets. This usually takes weeks.” said Steven Millman, Chief Scientist at Simmons Research. “With Instant Edge, we've brought the process down to less than a minute.”

Instant Edge is available for licensing immediately. To learn more visit

About Simmons Research

Simmons Research is the leading source of cross-channel consumer intelligence. Simmons measures American consumer psychographics, preferences, attitudes, and media behaviors by closely overlaying survey and passively measured data using advanced measurement sciences. For more than 60 years, Simmons has helped leading brands, agencies, and media companies effectively engage with consumers, providing measurement of over 200,000 consumer elements, including all major media, 600 attitudes and opinions, 500 product categories, and 8,000 brands. For more information, please visit and follow @simmonsresearch on Twitter.

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