Insight into the discretionary spending of consumers
When looking at consumer demographics, income is always a critical element in profiling. However, income alone does not paint the full picture of consumer discretionary spending after expenses and savings. AnalyticsIQ’s Spendex provides annual discretionary spending estimates in total and by key spending categories, enabling marketers to derive new insights into the spending behavior of their target audiences.
With AnalyticsIQ’s Spendex, combined with the deep insights into consumer behavior from MRI-Simmons, marketers can see the whole picture with respect to income and discretionary spending across thousands of targets, segments, and personas, and can profile consumers who have more money to spend on discretionary categories.
How it works
Compare the discretionary spending habits across 16 key spending categories for your targets or personas to build an advertising or content strategy.