Enhanced profiling with discretionary spend intelligence

The combination of the Simmons and AnalyticsIQ datasets delivers an additional layer of transparency into how much target consumers actually spent (not just their spending capacity), a critical input for understanding and predicting customer behavior.

By leveraging Simmons' rich selection of demographic, attitudinal and lifestyle attributes, along with discretionary spend intelligence from AnalyticsIQ, Marketers can build and profile audiences, align their marketing campaigns and drive better ROI.