What the Study Covers:

The MRI-Simmons Cannabis Study explores cannabis usage, motivations, and perceptions—across medical and recreational contexts—while uncovering the cultural, legal, and behavioral factors that shape the cannabis consumer landscape.

Key Benefits for marketers:

• Understand the full spectrum of cannabis consumers and non-consumers—from advocates to skeptics—across demographics, lifestyles, and regions.
• Develop smarter brand, product, and policy strategies by exploring motivations, barriers, and attitudes toward cannabis use in both recreational and medicinal contexts.​
• ​Enhance your analysis with MRI-Simmons USA data to build rich audience profiles and reach cannabis supporters, consumers, and opposers through the right media channels.

The full Cannabis Study explores:​

• Consumer & Non-Consumer Profiles: Explore the attitudes, habits, health needs, and lifestyle traits of cannabis consumers and non-consumers alike.
• Medicinal & Recreational Usage: Understand motivations, frequency, and product preferences across both medical and adult-use segments.
• Market Trends & Purchase Behavior: Track current buying patterns and emerging developments in cannabis product categories.
• Barriers & Benefits to Adoption: Identify what drives or deters consumption—including legal, social, and personal factors.Z