October 29, 2024

The Human-AI Connection: What Advertisers Need to Know About Americans’ Views on AI

Artificial Intelligence (AI) is no longer just a buzzword or a futuristic concept; it’s a present reality with 53% of American adults – over 137 million – now using AI tools.
September 27, 2024

Activating the Black Friday Frenzy and Engaging Shoppers Primed to Splurge

According to MRI-Simmons’ Retail Trends Study, 29% of Americans, translating to over 74 million adults, are gearing up to tackle most of their holiday shopping between Black Friday and Cyber Monday this year.
September 23, 2024

Why NFL Enthusiasts Are a Goldmine for Advanced Advertising Campaigns

34% of NFL fans, 51 million Americans, identify as “super fans”, and they will be watching, attending, and engaging in games this season, making them reachable and ready for your advanced advertising campaigns.
August 27, 2024

Oracle Advertising shuts down soon. What next?

Are you affected by Oracle's upcoming exit from the advertising business? With Oracle’s DLX and BlueKai platforms officially shutting down on September 30, digital marketers are...
July 24, 2024
Back to School Shopping Trends

Activating the Back-to-School Boom: Targeting Parents Ready to Spend

About 70 million Americans are parents of school-aged kids (ages 6-17), making them a significant demographic for marketers to target during the back-to-school season...
June 20, 2024

Engaging LGBTQ Allies in Brand Campaigns

In advertising, practicing inclusivity in an authentic way is essential for brands to connect with diverse audiences and foster positive brand perception – and the majority of Americans...
May 30, 2024

Understanding Psychographic Differences Between Registered and Unregistered Voters

According to recent MRI-Simmons USA Study data, only 2 in 3 American adults are registered to vote. Knowing who these potential voters are, how to reach them...
May 30, 2024

Activating Summer Dreams: A Marketer’s Guide to American Vacation Trends

A surge in travel intent presents a golden opportunity for marketers to connect with a vast audience eager to make the most of their leisure time.
May 28, 2024

Navigating the Storm: Understanding Inflation’s Impact on Consumers

Inflation has impacted many of us in several different ways. Whether it is forcing us to drive less to reduce gas expenditures or avoid taking a much needed vacation, inflation has been hitting millions of people right where it hurts, in the pocket.
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