Sports Fans and COVID-19

Why Sports Deprived Fans Will Reach for Summer Sports

Data from our most recent MRI-Simmons Sports Fan Engagement Study reveal that more than 6 in 10 Americans miss sports to some degree.
COVID-19 Impact on American Consumers

The Impact of COVID-19 on American Consumers

Overall, 86% of Americans claim to be very or somewhat affected by the COVID-19 pandemic, and 84% feel that it will change the world as they know it. About one-third (34%) belong to a subset of people who are ‘Nervous’ and...
Cannabis CBD Study

Analyzing Differences Between Marijuana and CBD Consumers

Over half (59%) of Americans are in favor of the legalization of cannabis. In fact, cannabis consumption has grown 38% since 2018, from 16% to 22% of the total US population..
Sports Fans with Children

How Marketers can Recruit the Next Generation of Sports Fans

In this blog post, we identify three important elements that should be included in any strategy to increase engagement with sports fan parents and their kids.
Female Nascar Fans

Shifting Gears: Women Help Drive NASCAR Fan Engagement

The last year has been a year of transition for us at Simmons as we’ve adjusted to life as a stand-alone company...