Niki Harwood

Data from our most recent MRI-Simmons Sports Fan Engagement Study reveal that more than 6 in 10 Americans miss sports to some degree.

Overall, 86% of Americans claim to be very or somewhat affected by the COVID-19 pandemic, and 84% feel that it will change the world as they know it. About one-third (34%) belong to a subset of people who are ‘Nervous’ and...

Over half (59%) of Americans are in favor of the legalization of cannabis. In fact, cannabis consumption has grown 38% since 2018, from 16% to 22% of the total US population..

In this blog post, we identify three important elements that should be included in any strategy to increase engagement with sports fan parents and their kids.

The last year has been a year of transition for us at Simmons as we’ve adjusted to life as a stand-alone company...