Emily Williams

Explore key insights on early bird shoppers, Black Friday buyers, and last-minute gifters this holiday season, and learn how to activate each audience with tailored strategies.

62% of U.S. adults are now using AI tools, up from 53% just a year ago. This surge in adoption presents a fresh opportunity for advertisers to reach a tech-savvy, curious, and highly engaged consumer segment.

22% of adults are actively planning to watch the XXV Olympic Winter Games in February 2026. Advertisers and media strategists should tap into this early enthusiasm to reach a passionate and engaged audience.

Inflation continues to shape the way Americans spend. But even in this climate of frugality, 75% of US adults, an estimated 196 million people, plan to do something to celebrate Halloween this year.

Back-to-school shoppers are a high-intent, emotionally engaged, and digitally connected audience. By aligning campaigns with their priorities, brands can drive engagement and measurable results.

LGBTQ allies are more than just human rights supporters—they are cultural influencers, media enthusiasts, high-value consumers, and an ideal target for inclusive advertising campaigns.

With 1 in 3 adults listening to podcasts, and 25% of these listeners focusing on wellness content, this audience is not just significant—they're a treasure-trove for advertisers.

77% of adults plan to celebrate July 4th this year, with 29% hosting a cookout. Advertisers should jump on the opportunity to reach these hosts ready to buy this summer season.

With home delivery and growing access to social media buying, more adults are going online for their shopping needs. This digital shift provides advertisers with numerous opportunities to reach diverse and eager shoppers.