Go beyond demographics when profiling TV audiences
The MRI-Simmons and Nielsen integration allows advertisers, agencies, and media to go beyond demographics when profiling TV audiences. By integrating viewership of Nielsen-measured national TV programs and networks with the 60,000 variables available in the Simmons National Consumer Study, clients can illustrate compelling, data-driven stories about the true value of TV audiences.
Features & Capabilities
- Connected to the Simmons National Consumer Study of over 25,000 consumers.
- Analyze broadcast and cable networks, and over 25,000 TV programs via the Simmons OneView platform.
- Build compelling stories with a larger list of programs and networks, including smaller networks that may fly under the ratings radar.
- Create customized programming lists that encompass a true competitive set across all networks.