Why consumers watch what they watch

Complimentary report

Unlock the emotional drivers that motivate viewers and discover the personal benefits they seek from watching TV shows. This new report provides invaluable insights for making informed decisions about content creation & distribution, maximizing campaign effectiveness, and ultimately connecting with an audience on a deeper level.

In this report, you will learn:

  • the top TV genres and skews among key demographic groups
  • what motivations drive TV viewing behavior
  • insights into viewing behaviors, TV attitudes, influences, and program discovery

Don't miss out on this essential resource for understanding the power of content - fill out the form on this page to get the report!