Hispanics in the United States bring rich heritage and cultural traditions to the American identity. The number of American Hispanics has seen steady growth in recent years, and so grows their keystone role in this country. Yet within this group, a rich variety of trends emerge, and observers must be careful not to paint Hispanics with too broad a brush. To effectively understand and activate this key cohort, researchers must look closely at Hispanics' many nuanced attributes to most effectively reach them.
In this report (updated for 2023 with the latest MRI-Simmons data), we share proprietary insights about Hispanic consumers in the US such as
- attitudes toward cultural identity, eco consciousness, and shopping
- how Hispanics feel about emerging industries like cannabis and AI
- the role of technology in Hispanics' device usage and media behaviors
...and more! Fill out the form on this page to access the report.