Free Ad-supported Streaming TV (FAST) is here and on the rise. According to the 2023 November Cord Evolution Study, 7 out of 10 Americans are watching FAST channels - up from just 56% a year ago! To help marketers understand who FAST consumers are and how to best connect with them, we've released a new report teeming with insights from the latest Cord Evolution report.
This report reveals:
- the top FAST platforms consumers are watching
- what FAST streamers look like demographically
- how FAST consumers feel about ads on streaming channels