The State of Black American Consumers 2024

Complimentary Report

Savvy marketers understand that a successful marketing strategy is incumbent upon reaching a more diverse, tech-savvy, and young consumer audience.  

Not only do Black consumers represent the second largest ethnic group in the United States, but they have the fastest growing youth segment as compared to non-Blacks. 

Newly updated for 2024 with the latest data available, this report highlights key trends among Black/African American consumers across demographic, economic, attitudinal, and media behaviors. Insights are drawn from the MRI-Simmons USA study, which features a nationally representative sample of Black/African-American respondents, as well as the MRI-Simmons' highly detailed Focus Studies.

Targeting the Black consumer is an investment in future success. The benefits of such an approach include increased brand loyalty, higher customer satisfaction, and a more diverse customer base. Fill out the form on this page to begin understanding and connecting Black American consumers in a genuine, holistic way. 

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