Betting and streaming: The new reality for sports fans

Complimentary Report

Last year, 46% of Americans (117M) streamed sports either live or time-shifted. Additionally, 42 million Americans placed a sports bet in the past year. With ever-expanding streaming options and the wide embrace of sports gambling by major leagues and broadcasters, these numbers are likely to climb.

The new reality is clear: streaming and betting are the future for sports fans.

In this free report, teeming with new insights from the latest MRI-Simmons Sports Fans Study, we look at

  • sports streamers and their top streaming services
  • sports bettors and their attitudes on the betting landscape
  • how to target these audiences using MRI-Simmons ACT.

Complete the form on this page to access this timely new resource.