Seasoned Professional Brings Significant Industry Experience to Drive Revenue Growth and Media Innovation
NEW YORK, September 18, 2017 -- Simmons Research, the leading source of essential consumer intelligence, today announced the addition of Brad Bedford as Vice President of Media Sales. Based in New York, Mr. Bedford will help drive revenue growth and innovation within the media vertical.
Brad brings over three decades of experience to Simmons, including expertise in: media/consumer market research and data insights, cross-media measurement and research analytics, quantitative and qualitative/lifestyle analyses, programming/promotions, advertising sales, technology development and software licensing. An accomplished executive with a solid track record of success in piloting new vertical and market penetration, Mr. Bedford has strong familiarity within the space, spanning the complete media matrix – audio/visual, terrestrial/satellite and analog/digital.
“We are excited to build upon our client-first strategy by bringing Brad on board”, said Jackie Anderson, Chief Client Officer at Simmons. “Anyone who has had the pleasure of working with Brad knows he is relentless in ensuring his client’s success and that’s why we knew he’d be the perfect addition to round out our media team in New York.”
Mr. Bedford’s appointment comes on the heels of continued product innovation at Simmons. In June, the company announced the launch of Predictive Consumer Insights, a groundbreaking solution that pinpoints the top psychographic drivers that predict brand ownership, and identifies the top prospective consumers for that brand. Earlier this month, the company also announced its Enhanced Media Measurement Study, providing in-depth insight into modern media consumption, including binge watching, cord cutting, streaming and more.
“Simmons has enjoyed a 60+ year legacy of industry innovation within the media landscape and I’m honored to partner with such a stellar team of sales, marketing, technology, operations and measurement science professionals, each of whom are committed to enhancing client satisfaction levels and increasing service adoption rates across our various constituencies”, added Bedford.
Prior to joining Simmons, Brad served as an International Strategic Advisor to media related entities encompassing five continents. Before that, Mr. Bedford spent over 30 years driving corporate strategy and business development at Arbitron, now known as Nielsen Audio, where he generated worldwide brand awareness and subsequently established that organization as a global multimedia currency provider in electronic audience measurement. He completed his studies in Communications and Sociology at the University of Michigan and presently resides in New York City.
About Simmons Research
Simmons Research is the leading source of essential consumer intelligence. Simmons measures American consumer psychographics, preferences, attitudes, and media behaviors by closely overlaying survey and passively measured data using advanced measurement sciences. For more than 60 years, Simmons has helped leading brands, agencies, and media companies effectively engage with consumers, providing measurement of over 60,000 consumer elements, including all major media, 600 attitudes and opinions, 500 product categories, and 8,000 brands. For more information, please visit www.simmonsresearch.com and follow @simmonsresearch on Twitter.
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