Innovative solution to help marketers understand and analyze modern video consumption
NEW YORK, September 13, 2017 -- Simmons Research, the leading source of essential consumer intelligence, today announced the launch of its Enhanced Media Measurement Study, a new solution that provides marketers with in-depth insights into modern media consumption and consumer behavior in the United States.
The shift from consumers using traditional linear TV programming to streaming their favorite shows across devices has altered the media landscape. With 24/7 access to content across devices, the modern video consumer presents a myriad of challenges for marketers. Designed with guidance from key media clients, Simmons’ Enhanced Media Measurement Study allows marketers to analyze the evolving trends in media consumption, including binge watching, cord cutting, fake news and more.
“The media landscape has been in a state of evolution for years”, said Pat Pellegrini, President and Chief Research Officer at Simmons. “With the rise of OTT content and cord-cutting consumers, marketers require high quality data to uncover and understand the dynamic nature of media consumption in the U.S. This study arms marketers and media companies with the data necessary to understand the drivers behind modern, cross-device media consumption.”
Updated quarterly, the Enhanced Media Measurement Study provides deep insights that include:
- Streaming by content provider and device usage
- Consumer segments by key topics like cord-cutting, streaming vs live, etc.
- Trustworthiness of news sources and fake news
- Attitudes about advertising on VOD and streaming media services
- Mindsets of streaming media users, non-users and motives for their behavior
- Reasons for subscribing (and unsubscribing) to cable and satellite services
- Drivers and attitudes of binge-watchers
“Understanding the psychographics and attitudes influencing substantial shifts in media consumption is critical for effective content creation, distribution and consumer engagement strategies,” said Jacqueline Anderson, Chief Client Officer at Simmons. “This new study was designed in partnership with clients to provide reliable, representative data on trends that will continue to dictate how they engage with consumers.”
Learn more about the Simmons Enhanced Media Measurement Study today.
About Simmons Research
Simmons Research is the leading source of essential consumer intelligence. Simmons measures American consumer psychographics, preferences, attitudes, and media behaviors by closely overlaying survey and passively measured data using advanced measurement sciences. For more than 60 years, Simmons has helped leading brands, agencies, and media companies effectively engage with consumers, providing measurement of over 60,000 consumer elements, including all major media, 600 attitudes and opinions, 500 product categories, and 8,000 brands. For more information, please visit www.simmonsresearch.com and follow @simmonsresearch on Twitter.
Senior Director, Marketing