Corporate Social Responsibility

Giving Tuesday and the Importance of Corporate Social Responsibility for Brands

In honor of giving back Tuesday, we at Simmons decided to take a dive into our data on US households’ charitable contributions...

The Cryptocurrency Craze

On Wednesday, we released our State of Consumer Financial Services report highlighting the changing digital payments and currencies sector. In the report, cryptocurrency owners are touted for...
IHOP Twitter

The Trolling of IHOP (IHOB), and the Importance of Representative Consumer Insights

The recent marketing stunt by IHOB (aka IHOP), aimed at raising awareness of their pivot to serving burgers, has evoked a bevy of trolling on social media. At first glance....
Sports betting, gambling, USA

Gambling Propensities and Market Viability After PASPA

With the recent repeal of the Professional and Amateur Sports Protection Act (PASPA), which outlawed sports betting outside Nevada, many are asking the same question - what’s next?