Reach & Measure Your Audience Across Platforms

On-Demand Webinar

An increasingly fragmented media buying landscape has given way to equally disjointed measurement & attribution. Proving ROI requires marketers to cobble together data to truly know their audience and prove ROI. 

In 2022, we know the holy grail for marketers is a way to standardize audience activation and measurement across legacy & emerging media channels, solving for challenges like...

  • avoiding audience duplication
  • frequency capping intended target audiences across formats
  • achieving true cross-platform audience analysis comparing who saw ads and performed desired actions

This on-demand webinar explores a practical framework to target and measure consistently. We welcomed two of our partners to this panel: Joanna Thissen from OpenAP shares how building centralized, ID-based audiences enables consistent reach across platforms, and Rob Tregenza from offers insight into optimizing cross-channel measurement.

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