An increasingly fragmented media buying landscape has given way to equally disjointed measurement & attribution. Proving ROI requires marketers to cobble together data to truly know their audience and prove ROI.
In 2022, we know the holy grail for marketers is a way to standardize audience activation and measurement across legacy & emerging media channels, solving for challenges like...
- avoiding audience duplication
- frequency capping intended target audiences across formats
- achieving true cross-platform audience analysis comparing who saw ads and performed desired actions
This on-demand webinar explores a practical framework to target and measure consistently. We welcomed two of our partners to this panel: Joanna Thissen from OpenAP shares how building centralized, ID-based audiences enables consistent reach across platforms, and Rob Tregenza from iSpot.tv offers insight into optimizing cross-channel measurement.
Fill out the form on this page to sign up!