Quickly Pinpoint Market Trends and Unique Audience Segments

To gain and defend a competitive advantage, marketers go to great lengths to understand the impact of current events on consumer sentiment, measure how these changes effect a brand or category, and quantify the impact of these changes on customer personas and segments.

MRI-Simmons' Turn-Key Omnibus (formerly Instant Edge) is a do-it-yourself, proprietary insights generator, enabling marketers to unearth and understand consumer sentiment and relevant market trends. By fusing the results with MRI-Simmons USA, marketers can leverage the combined data to instantly shift strategies and create brand differentiation.

Features & Capabilities

  • DIY short surveys using our intuitive survey creation tool, enabling faster data collection across our panel of 2 million consumers.
  • Featured “number of completes” recommendations to remove the guesswork when programming your surveys.
  • Automated fusion engine that links data from the Turn-Key Omnibus survey to MRI-Simmons core survey data within 2 weeks.
  • Actionable insights delivered reliably and quickly within the MRI-Simmons Insights platform.

Key Benefits

What our clients are saying


"If your brand needs to innovate or differentiate in ways that resonate deeply with consumers, turn-key omnibus can play an invaluable role. In addition to efficiently delivering a more timely read of the market, the new platform enables Roundpeg to quickly identify and assess what’s driving consumer sentiment, preferences and behavior. What’s more, the seamless integration of findings and proprietary client data with the MRI-Simmons USA dataset, creates a single, comprehensive view of the consumer landscape. As a result, the strategies we develop for brands, new products, customer experience and marketing are highly actionable."

Dan Sutton, CEO / Founding Partner, RoundPeg Consulting


Want to learn more?