Quickly Pinpoint Market Trends and Unique Audience Segments

To gain and defend a competitive advantage, marketers go to great lengths to understand the impact of current events on consumer sentiment, measure how these changes effect a brand or category, and quantify the impact of these changes on customer personas and segments.

MRI-Simmons' Turn-Key Omnibus (formerly Instant Edge) is a do-it-yourself, proprietary insights generator, enabling marketers to unearth and understand consumer sentiment and relevant market trends. By fusing the results with MRI-Simmons USA, marketers can leverage the combined data to instantly shift strategies and create brand differentiation.

Features & Capabilities

  • DIY short surveys using our intuitive survey creation tool, enabling faster data collection across our panel of 2 million consumers.
  • Featured “number of completes” recommendations to remove the guesswork when programming your surveys.
  • Automated fusion engine that links data from the Turn-Key Omnibus survey to MRI-Simmons core survey data within 2 weeks.
  • Actionable insights delivered reliably and quickly within the MRI-Simmons Insights platform.

Key Benefits

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