What Marketers Need To Know About The Podcast Consumer

Complimentary Report

Each wave of our Podcast Study reaffirms this medium's popularity. 67 million Americans - 27% of the adult population - listened to a podcast in the past 30 days. They averaged 7 hours per week tuning into their favorite shows...and the ads embedded in many of them.

With the 2022 data, we've compiled this complimentary report which reveals the top podcasts among the190 titles we measure. The report also shares:

  • Demographics of podcast listeners
  • Leisure activities and media preferences beyond podcasts
  • Attitudes on engagement with podcast content, hosts, and ads

...and more! Fill out the form on this page to read these insights today.