Measurement Science: Unlocking Data’s Potential - Simmons Research

Measurement Science: Unlocking Data’s Potential

Media Insights & Engagement 2016

During this presentation at the 2016 Media Insights and Engagement Conference, Simmons Research President and Chief Research Officer Pat Pellegrini explored how Simmons is taking on the challenge of minimizing sample burden, maximizing passive data collection, and modeling and calibrating across data.