Leading Consumer Intelligence Firm Recognized by the American Marketing Association’s 2017 Gold Report
NEW YORK, June 12, 2017 -- Simmons Research, the leading source of essential consumer intelligence, today announced at the ARF Audience Measurement conference its appointment to the 2017 AMA Gold Report, recognizing the top 50 market research firms. The AMA Gold Top 50 is the standard for annually documenting patterns in the global market research industry and recognizes the major players driving its growth in the U.S. each year.
Simmons was ranked number 35 out of 202 U.S.-based, for-profit market research companies that were considered for the report. The company pulled in an impressive $336,000 of revenue per employee in 2016, well above the industry average of $287,000.
“We are very excited and humbled to be recognized among the top 50 market research firms by AMA. As consumer behavior and media preferences continue to change at a faster pace, it is important for market research companies to stay on top of these trends,” said Pat Pellegrini, Ph.D., President and Chief Research Officer of Simmons. “At Simmons, we take innovation seriously and that helps us stay relevant and continue to add value to our customers.”
Founded in 1952, Simmons ranked as the sixth oldest company in the report, a testament to its strong product offerings and the challenges those products continue to solve for advertisers, agencies and media companies. Simmons, a Symphony Technology Group portfolio company, returned to the AMA Gold Report after its divestiture by Experian in December of 2015.
To download the AMA Gold Top 50 Report, visit: https://www.ama.org/publications/MarketingNews/Pages/the-ama-gold-report-2017-top-50-market-research-firms.aspxTo learn more about Simmons Research, visit simmonsresearch.com, or email info at simmonsresearch dot com.
About Simmons Research
Simmons Research is the leading source of essential consumer intelligence. Simmons measures American consumer psychographics, preferences, attitudes, and media behaviors by closely overlaying survey and passively measured data using advanced measurement sciences. For more than 60 years, Simmons has helped leading brands, agencies, and media companies effectively engage with consumers, providing measurement of over 60,000 consumer elements, including all major media, 600 attitudes and opinions, 500 product categories, and 8,000 brands. For more information, please visit www.simmonsresearch.com and follow @simmonsresearch on Twitter.
RealityMine is the global leader in single-source, cross-media measurement of consumers' daily lives. Using its patented passive metering technologies coupled with its syndicated TouchPoints™ offering, the company provides some of the world's largest media agencies, media owners and market research organizations with an enriched understanding of consumers' feelings and behavior across all media types. RealityMine is headquartered in Manchester, England with international offices in Toronto, New York and Sydney, and serves clients globally.
TouchPoints is a unique consumer-centric, multi-media business solution designed to provide insights into how people use all media types throughout their day. It is the only syndicated consumer insights and cross-platform research product for media agencies and media owners designed to inform integrated communications strategy, planning and execution.
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