Simmons Research Launches Brand Catalyst

Innovative brand strategy and predictive segmentation tool identifies the unique characteristics that differentiate over 8,000 brands

NEW YORK, July 30, 2018 -- Simmons Research, the leading source of essential consumer intelligence, today announced the launch of Brand Catalyst, an advanced brand strategy and predictive segmentation tool. Built on the Simmons Insights platform with Smart Search technology, Brand Catalyst helps brand marketers and their agencies understand consumer perception towards their brands using advanced psychographics, intent, category preferences, brand and product consumption patterns. Brand Catalyst also uses advanced predictive models to identify potential prospects and their characteristics. A built-in recommendation engine converts all these differentiating attributes (including over 200,000 consumer data points) to create unique consumer personas for a brand.

Brand marketers and their agencies can use Brand Catalyst to:

  • Create unique personas and messaging strategies that resonate with these personas
  • Build media strategies that identify the best media channels and properties to engage with those personas
  • Inform partnership strategies that can help increase customer retention and acquisition
  • Highlight unique differences between their brand identity VS their competitors

“Brand Catalyst is a game changer in defining brand strategy. Simmons has an unparalleled depth of information about American consumers. Brand Catalyst brings this rich data together with advanced technology to super-charge the development of brand strategies.” said Andrew Feigenson, CEO at Simmons Research. “Today, brand marketers and agency planners spend days mining through data to build personas. They follow this with days of executive level Q&A. With Brand Catalyst, all it takes is a search bar and a few seconds. This allows teams to innovate much more quickly.”

“I loved being able to see the prospects of a brand and run Simmons questions against them”, said Leah Grimes, Senior Strategist for The Marketing Arm. “We’re doing acquisition plays more often these days on behalf of our clients, so being able to understand prospective customers and what moves them through the world is invaluable.”

Brand Catalyst is available for licensing immediately. To learn more visit

About Simmons Research

Simmons Research is the leading source of cross-channel consumer intelligence. Simmons measures American consumer psychographics, preferences, attitudes, and media behaviors by closely overlaying survey and passively measured data using advanced measurement sciences. For more than 60 years, Simmons has helped leading brands, agencies, and media companies effectively engage with consumers, providing measurement of over 200,000 consumer elements, including all major media, 600 attitudes and opinions, 500 product categories, and 8,000 brands. For more information, please visit and follow @simmonsresearch on Twitter.

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Matt Cumello
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