Consumer insights leader to share latest TV connectivity trends from ongoing Cord Evolution Study
NEW YORK, July 9, 2019 -- The 2020 presidential campaign – likely to generate roughly $10 billion in ad spend* – will only intensify concerns about effective targeting across platforms. At the 2019 Mavericks of Media conference, Karen Ramspacher (SVP, Innovation and Insights, MRI-Simmons) will share insights essential to smarter targeting via traditional and streaming TV, revealing links between TV connection status and political beliefs and engagement.
Mavericks of Media will take place on July 10-11 in New York City, focusing on the theme “Disruption Has Happened – Now What?” The event will bring together a select group of media industry leaders to uncover what is next in media insights.
Ramspacher’s presentation – titled “What’s Up with Disruption? TV Cords, Politics, and News” – will include rich insights on:
- drivers and disruptors of engagement with political news,
- connections between political involvement and media exposure, and
- levels of TV connectivity among different parties.
Ramspacher will also share MRI’s latest findings on essential cord industry questions and issues, such as:
- reasons for cord cutting, shaving, and keeping;
- streaming attitudes that may explain key sources of disruption; and
- which streaming services are surging – and why.
MRI’s Cord Evolution Study is based on roughly 24,000 in-person, in-home interviews in MRI’s Survey of the American Consumer®, asking about cord intentions. Cord Evolution tracks levels of “cord disruption” (who is cutting, who is increasing) among 10 unique viewing groups, revealing the impact of new digital offerings on traditional cord subscriptions and linear behavior. This research measures not just what and how they are watching, but also the why’s behind their viewing and subscription choices.
* Source; Group M, as cited in The Wall Street Journal
MRI-Simmons is the leading provider of insights on the American consumer. With thousands of attitudinal and behavioral data points, gathered through ongoing surveys and passive measurement, MRI-Simmons empowers advertisers, agencies and media companies with deeper insights into the “why” behind consumer behavior.
MRI-Simmons combines best-practice survey methodologies with an innovative technology platform and advanced data visualizations. MRI’s Survey of the American Consumer® is the industry standard for magazine audience ratings. In parallel, the company has been at the forefront of innovation, significantly accelerating the time to insights for brand builders, strategists, planners and sales regardless of their data acumen.
Launched as a joint venture in 2019, MRI-Simmons is co-owned by GfK and SymphonyAI Group, with GfK as the majority partner. To learn more, visit https://simmonsresearch.com, or follow @MRI-Simmons on Twitter.
Senior Director, Marketing