Take the guesswork out of celebrity-focused marketing
MRI-Simmons/E-Score® Celebrity Fusion leverages the power of advanced audience data to optimize endorsements, product placements, and sponsorships.
To provide a rich, granular understanding of consumer/celebrity compatibility, MRI-Simmons and E-Poll Market Research have partnered, creating a source of strategic and tactical insight for agencies, advertisers, and content creators. Through the MRI-Simmons/E-Score® Celebrity Fusion, you can integrate consumer and celebrity insights as never before, empowering smarter decisions.
Key Benefits
Endorsement Fit
Connect a celebrity to an existing brand’s identity or helping to take it in a new direction.
Product Placement
Easily match a show’s cast with the best brand fit for ideal product placement.
Media Placement
Find the right ad vehicles for shows built around specific celebrity appeal.