Delivering the mindset of America’s young consumers

Forward-thinking marketers are always one step ahead, and that means identifying not only who your most valuable customers are today, but who they might be tomorrow. MRI-Simmons' Kids, Teens and Youth Studies deliver actionable insights into the behaviors, attitudes and brand preferences of America's youth through comprehensive surveys of kids and teenagers between the ages of 6 and 17.

Released twice annually, the Kids, Teens and Youth Studies provide insights into the media youth use, the products they consume and the brands they like best. In addition, they offer a wealth of information on their attitudes about money, parents, friends, media, fashion, self-image and much more. The MRI-Simmons Kids, Teens and Youth Studies provide advertisers and brands unprecedented insight into how to best market to children.


The MRI-Simmons Kids Study looks at media habits, lifestyles, attitudes, product use, and purchase influence of children aged 6 to 11. Surveys are conducted with parents/guardians to provide meaningful context to children’s answers.

Twelve Plus

The MRI-Simmons Twelve Plus Study combines common data points from the Teens Study and the MRI-Simmons USA Study to provide a complete picture of all American consumers, starting at age 12.


The MRI-Simmons Teens Study delivers a complete picture of the demographics, media usage, product consumption, and lifestyle choices of America’s teenagers, aged 12 to 17 years.


The MRI-Simmons Youth Study combines common data points from the Kids and Teens Studies to provide a look at children, tweens, and teens from ages 6 to 17 years. Delivered as a powerpoint report.

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