Track the interplay of linear and streaming
MRI-Simmons' Cord Evolution Study asks consumers about their pay TV subscription status, awareness and usage of technology and service offerings, streaming viewership, and all their related behaviors.
Released three times a year, the study demonstrates the evolution of TV viewing trends over time, and looks at the entire spectrum of viewing behavior across 10 unique segments.
Features & Capabilities
- In-depth view of the video landscape tied back to brand and psychographic data for media planning
- Insight into not only what and how they are watching, but also the whys behind their viewing and subscription choices
- Details on past, present, and future use of pay TV subscription services
- Ten segments on the TV “cord spectrum,” and the ability to assess ongoing and accurate market sizing for each