Tools
Insights Platform
Research Essentials
Brand Catalyst
Sales Catalyst
MEMRI
Visual Reporter
Granularity
Audience Risk Manager
Our Data
National Studies
Survey of the American Consumer®
National Consumer Study
Multicultural
Kids and Teens Studies
Connect
Local
Print
Starch AdMeasure
Issue Specific
Magazine Media Brand Studies
Focus Studies
Solutions
Omnibus
Premier Omnibus
National Omnibus
Turn-Key Omnibus
Predictive Consumer Insights
Industries
Agencies
Marketers
Media
Academic
About
Press Center
Press Releases
In the News
Brand Assets
Data Sourcing and Usage
Team
Contact
Partners
Perspectives
Reports & White Papers
Webinars & Video
Blog
Client Resources
Sarah Liddle
Home
Perspectives
Blog
Sarah Liddle
Filter by
Categories
Tags
Authors
Show all
All
Consumer
Featured
Guest Bloggers
Hispanic
Media
Mobile
Other
Research
Thought Leadership
Trends
All
podcast
podcast ads
All
Jennifer Olson
Matt Cumello
Matt Petterson
Sam Ramachandran
June 18, 2019
June 18, 2019
Millennials, Hispanic marketing, and the authenticity trap
New findings from MRI’s Survey of the American Consumer® point to the ambiguous and sometimes unpredictable reactions that Spanish-language marketing can evoke.
