Emily Williams

73% of U.S. adults rewatch shows they've seen before as a source of comfort. These viewers are 17% more likely to seek out...

26% of NASCAR fans, or roughly 21 million people, say they are more engaged with NASCAR now than in previous seasons. That increase in engagement...

78% agree that the outcomes of the 2026 midterms will shape the country's future. Yet political optimism is tempered by skepticism, as 56% believe...

59% of U.S. adults believe prediction markets are just a fad. However, that skepticism exists alongside significant curiosity: 47% say they want...

About 60% of U.S. adults are NFL fans, and the anticipation for NFL season is already building. Game day still delivers...

40% of U.S. adults are likely to buy an EV as their next vehicle. Yet, fewer than 10% currently own one. That gap between intention and reality is where...

Young adult consumers are fundamentally reshaping the financial services landscape in the U.S, forcing banks to...

AI has rapidly evolved from a niche innovation into a mainstream behavior shaping everyday life in the United States. In just a few short years, adoption has surged dramatically, with 70% of U.S. adults ...