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68% of American adults say they are supportive of those identifying as LGBTQ, according to MRI-Simmons’ new LGBTQ + Gender Identity Study.
As the COVID-19 pandemic took hold in America last spring, MRI-Simmons fielded regular surveys to understand how this generational health crisis was impacting the attitudes and behaviors of Americans.
What will the winter months actually look like as the pandemic weighs heavily on consumers’ minds?
During this session we share the latest results from our COVID-19 tracking study, including new insight into consumer attitudes on back-to-school, return-to-business, future vaccination plans, and more.
Watch Karen Ramspacher's full 25-minute presentation from the ARF's virtual SHOPPERxSCIENCE Conference, sharing MRI-Simmons' latest insights on the future of shopping in the face of COVID-19.
With the sudden disappearance of sporting events and their extensive media coverage, the platform that sports provides is no longer a sure thing for advertisers.
While America is phasing back into business as usual after the worst of the recent COVID-19 crisis, many people remain on edge about their health and safety.
With revenues declining and budgets squeezed in the wake of COVID-19, marketers are tasked with reaching target consumers through shrinking media channels, while understanding consumer attitudes and drivers of behavior.