Could looking at the convergence of tech & health from a consumer experience and expectations perspective help illuminate and focus opportunities in this space? And for who?
Advertising Week New York 2023 was the front line of next-gen advertising intelligence, including a panel discussion on the future of advanced advertising data needs moderated by MRI-Simmons' Josh Pisano.
MRI-Simmons’ high-quality and nationally representative audiences - already a trusted resource for most agency planning and strategy teams - can also be leveraged for activation.
This presentation shares findings from the 2022 November Cord Evolution study, which was the first to indicate that cordless consumers have surpassed corded.