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April 1, 2026

What Marketers Get Wrong about Cord Cutters 

Discover the truth about today’s 97 million cord cutters. Learn who they really are, how they watch, and why ad-supported streaming makes them highly reachable.
March 10, 2026

Livestream Shopping Surges in Popularity

Livestream shopping is no longer a novelty. It’s a growing commerce channel that now reaches more than 90 million U.S. adults.
February 25, 2026

Unlocking the Power of the 2026 World Cup

Discover why the 2026 FIFA World Cup is a goldmine for marketers with deep insights into 68 million U.S. viewers. Learn how brands can win with targeted advertising, multicultural marketing, and high impact World Cup sponsorship strategies.
Matt Cumello
Matt Cumello
Matt Cumello is Vice President of Marketing for MRI-Simmons, responsible for marketing strategy and execution. Matt has over 20 years of B2B marketing experience, having worked with both start-ups and established companies in market research and technology.
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