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July 31, 2026

Bringing Consumer Intelligence and Audience Activation Closer Than Ever

Marketers today face a familiar but daunting challenge: how to turn overwhelming amounts of data and media inventory into...
July 16, 2026

The Hidden Moments That Drive NFL Campaign Performance 

About 60% of U.S. adults are NFL fans, and the anticipation for NFL season is already building. Game day still delivers massive reach, but it's not the whole story.
July 8, 2026

How Auto Brands Can Win the Next Wave of EV Buyers  

40% of U.S. adults are likely to buy an EV as their next vehicle. Yet, fewer than 10% currently own one. That gap between intention and reality is where...
Matt Cumello
Matt Cumello
Matt Cumello is Vice President of Marketing for MRI-Simmons, responsible for marketing strategy and execution. Matt has over 20 years of B2B marketing experience, having worked with both start-ups and established companies in market research and technology.
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