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June 18, 2025

Beyond Pride: How to Turn LGBTQ Allies into Year-Round Brand Champions

LGBTQ allies are more than just human rights supporters—they are cultural influencers, media enthusiasts, high-value consumers, and an ideal target for inclusive advertising campaigns.
June 5, 2025

Targeting Wellness Podcast Listeners Beyond Mental Health Awareness Month

With 1 in 3 adults listening to podcasts, and 25% of these listeners focusing on wellness content, this audience is not just significant—they're a treasure-trove for advertisers.
May 19, 2025

Activating Fourth of July Marketing: Targeting Cookout Hosts and Their Buying Habits

77% of adults plan to celebrate July 4th this year, with 29% hosting a cookout. Advertisers should jump on the opportunity to reach these hosts ready to buy this summer season.
Matt Cumello
Matt Cumello
Matt Cumello is Vice President of Marketing for MRI-Simmons, responsible for marketing strategy and execution. Matt has over 20 years of B2B marketing experience, having worked with both start-ups and established companies in market research and technology.
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