The State of Streaming Podcast examines the changes shaping how consumers discover, watch, and engage with content across platforms. As a recurring contributor, MRI-Simmons provides audience intelligence that adds context to these industry conversations, helping marketers connect emerging media trends with the people and behaviors behind them.
Why Video Podcasts Are Becoming a Mainstream Media Channel
Podcasts are no longer just an audio experience. Emily Williams discusses how the rise of video podcasts is reshaping the media landscape, with consumers increasingly discovering, watching, and engaging with podcast content across YouTube, social media, streaming platforms, and traditional podcast apps. The conversation explores the convergence of audio and video, why audiences are following creators rather than channels, and what this shift means for marketers looking to reach highly engaged consumers in an increasingly connected streaming ecosystem.
How to Make the Shift to Audience-First Planning
Streaming has created more viewing options than ever before, but more platforms do not necessarily mean more audience reach. Emily Williams discusses how consumers move seamlessly across linear TV, streaming services, social platforms, and digital media, creating significant audience overlap. The conversation explores why marketers should shift from platform-focused planning to an audience-first approach, how consumer insights reveal untapped opportunities, and why understanding the whole consumer is increasingly important in a fragmented media environment.
