The MRI-Simmons Health & Wellness Study provides a comprehensive view of how consumers manage their physical, mental, and emotional well-being. From healthcare access and insurance coverage to GLP-1 adoption, telehealth, AI-powered healthcare, and preventative wellness behaviors, the study uncovers the attitudes and actions driving today's health decisions.
Understanding the Evolving Consumer Health Journey
What the Study Covers:
The MRI-Simmons Health & Wellness Study examines the evolving healthcare landscape through the lens of the consumer. The study captures behaviors, attitudes, motivations, and decision-making across healthcare services, health conditions, insurance coverage, treatment options, mental health, nutrition, and wellness, enabling marketers, healthcare organizations, agencies, and media companies to better understand and engage health-conscious consumers.
Key Benefits for marketers:
- Understand how consumers navigate healthcare decisions, manage conditions, and prioritize wellness.
- Identify emerging health trends, including AI in healthcare, telehealth adoption, and GLP-1 usage.
- Connect health attitudes and behaviors with 60,000+ MRI-Simmons audience, media, lifestyle, and brand variables.
- Develop more effective marketing, communication, product, and audience strategies based on real consumer needs.
- Reach high-value consumer segments based on health concerns, treatment behaviors, coverage status, and wellness priorities.
Download a free Health & Wellness preview report to learn more.
The full Health & Wellness Study Explores:
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Health Conditions & Medical Management
- Physical and chronic health conditions experienced during the past year.
- Treatment approaches and disease management behaviors.
- Consumer concerns, priorities, and outlook toward overall health.
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Prescription Medications & GLP-1s
- Prescription medication usage and adherence behaviors.
- Awareness, usage, and perceptions of GLP-1 medications.
- Weight-management goals, motivations, and lifestyle changes resulting from treatment.
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Healthcare Coverage & Insurance
- Health insurance coverage types and plan selection factors.
- Experiences with employer, Marketplace, Medicare, and Medicaid plans.
- Understanding, confidence, and satisfaction with healthcare benefits.
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Healthcare Providers & Care Access
- Relationships with healthcare professionals and primary care providers.
- Preventative care engagement and healthcare utilization.
- Factors influencing provider selection and healthcare decisions.
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Telehealth & Alternative Care Settings
- Virtual healthcare adoption, satisfaction, and future intent.
- Use of urgent care centers, retail clinics, and in-home care services.
- Preferences for receiving healthcare across care environments.
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Artificial Intelligence in Healthcare
- Use of AI-powered tools for symptom research and health information.
- Trust, comfort, and concerns regarding AI-supported healthcare.
- Consumer expectations for AI's future role in healthcare delivery.
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Mental Health & Emotional Well-Being
- Current mental health status and emotional wellness measures.
- Counseling, therapy, and teletherapy participation.
- Attitudes toward mental health management and support resources.
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Nutrition, Lifestyle & Preventative Wellness
- Dietary habits, nutrition preferences, and supplement usage.
- Exercise, healthy living, and preventative healthcare behaviors.
- Alternative wellness approaches and future health priorities.
