The Hispanic American consumer continues to shape the future of the U.S. marketplace. From cultural identity and language preferences to media habits, purchasing behavior, and technology adoption, understanding this influential audience is essential for brands, agencies, and media organizations.
The 2026 edition of MRI-Simmons' State of the Hispanic American Consumer report is now available! Fill out the form on this page to access the latest data. Insights are informed by MRI-Simmons' nationally representative consumer studies and deep measurement of Hispanic audiences across the United States.
What the report explores
The report examines key trends, attitudes, and behaviors shaping the Hispanic American consumer landscape.
- Population & Demographic Trends
How Hispanic consumers continue to influence the evolving American marketplace. - Cultural Identity & Biculturalism
The diverse ways Hispanic Americans navigate culture, language, and community. - Economic Outlook & Spending Power
Consumer confidence, discretionary spending, and purchase behavior. - Technology Adoption & Innovation
Engagement with AI, emerging technologies, and digital experiences. - Media Consumption Habits
How Hispanic audiences discover content across streaming, mobile, social, and television. - Language Preferences & Messaging
The role of English, Spanish, and multicultural communication in advertising effectiveness. - Audience Activation Opportunities
Practical insights for reaching Hispanic consumers with greater precision and relevance.
Download the report
Complete the form below to access the 2026 State of Hispanic American Consumers report.
