Trending Topics Study

Timely insights into evolving attitudes, behaviors, and cultural trends - helping brands anticipate what’s next.

Stay Ahead of Shifting Consumer Mindsets

The MRI-Simmons Trending Topics Study delivers timely insights into Americans’ evolving attitudes, behaviors, and intentions around current events and cultural trends. Released quarterly, this study helps brands and agencies understand what’s shaping consumer decisions - now and in the near future.

Understand Track how consumers respond to economic pressures, social issues, and lifestyle shifts - across spending, employment, ethics, and more.
Develop Smarter strategies by aligning messaging and activation with real-time consumer sentiment and future intentions.
Enhance Combine Trending Topics data with MRI-Simmons USA for a complete view of demographics, psychographics, and media habits.

What the Study covers

The full study explores:

Spending & Inflation Response How consumers adjust budgets, shopping habits, and travel plans.
Lifestyle & Domestic Trends Activities like home cooking, gardening, and DIY projects.
Employment & Side Hustles Gig economy participation and future work plans.
Ethics & Values Opinions on politics, tariffs, DEI, and global conflicts.
Media & Information Sources Trusted channels for news and cultural updates.

Download the Trending Topics preview report to learn more.

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