Digital life is constantly evolving. The MRI-Simmons Digital Life Study delivers a comprehensive view of how Americans use, adopt, and feel about emerging technologies—helping marketers and media planners stay ahead of the curve.
Understand Americans' use of digital technology
The MRI-Simmons Digital Life Study provides a detailed view of how U.S. consumers interact with digital devices, platforms, and services—what they use, how often, and why. It tracks emerging trends across areas like AI, wearables, gaming, and smart home technology, helping teams better understand and anticipate changes in digital behavior.
- Understand how consumers adopt and use digital technologies—from mobile and gaming to smart homes, wearables, and AI tools.
- Develop smarter strategies with clear insight into digital behaviors, motivations, and the evolving role of technology in everyday life.
- Enhance your analysis with 60,000+ MRI-Simmons USA variables that connect digital engagement to broader consumer trends and brand affinities.
What the Study covers
The full Digital Life Study explores:
- Device & Platform Usage Tracks usage and time spent across smartphones, tablets, smart TVs, wearables, and more.
- Gaming & Esports Engagement Covers gaming behaviors, preferred genres, consoles, live streaming platforms, virtual reality, and esports participation.
- Smart Tech & IoT Adoption Measures awareness and usage of smart home devices, fitness trackers, and connected ecosystems.
- AI Tools & Attitudes Explores consumer awareness, usage, and perceptions of artificial intelligence tools and their impact on daily life.
- Social Media Behavior & Motivations Analyzes platform usage, reasons consumers follow brands, engage with content, and trust influencer media.
Download the Digital Life preview report to learn more.
