What the Study Covers:

The MRI-Simmons Retail Trends Study explores how U.S. consumers shop across channels, what drives their spending, and how technology is transforming the retail experience.

Key Benefits for marketers:

• Understand how consumers adopt and use emerging retail technologies—from QR codes and digital payments to virtual assistants and bots.
• Enhance your analysis with over 60,000 MRI-Simmons USA variables, including media habits, advertising exposure, cultural influences, and more.
• Develop smarter shopper strategies with deep insights into general and category-specific motivations and behaviors.

Activate High-Value Audience Segments​

• Pinpoint high-potential shopper segments by behavior, mindset, and tech adoption.
• Build custom audiences for precision-targeted marketing across channels.
• Align messaging and media with the motivations that drive purchase decisions.