23% of American adults are esports fans. This cohort is young, has disposable income, and looks favorably on sponsors...a holy grail for advertisers. As the sport surges in popularity, brands have an opportunity to forge lasting connections with a desirable target - as long as they understand both the audience and the esports space overall.
This webinar explores esports' potential for advertisers. We share what attitudes & behaviors of esports fans set them apart from other targets - and help advertisers understand the esports landscape overall so they can best position themselves in this space.
This conversation features David Riordan from MRI-Simmons sharing some of the latest findings from our Sports Fan Study, which uncovers the demographic and psychographic profile of fans of all major sports (including esports). Additionally, we're thrilled to welcome Lori Burgess, COO of the Houston Outlaws, speaking to esports' massive growth in recent years and sharing her perspective on how advertisers across categories can take advantage of the many sponsorship avenues the sport has.
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