COVID-19 brought about countless changes to consumer behavior. A surge in online shopping, click & collect, and shoppers making more conscious purchase decisions are trends that likely won’t fade away, even when the pandemic does.
To shed some light on these emerging habits, we hosted a webinar to unpack the findings from MRI-Simmons’ latest Retail Trends Study, and invited Michael Kaushansky (Measurement Science Lead, Walmart Connect) to weigh in as well.
With this data in hand, we dove into why consumers make the choices they do throughout the purchase journey, and sharing insights on how advertising, retail media, and in-store & online experiences can best serve shoppers moving forward.
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