MRI‑Simmons helps marketers target early adopters of emerging technologies, including AI-powered tools, automation platforms, and connected ecosystems - based on attitudes, behaviors, and usage signals.
These audiences are built to support precise programmatic activation across platforms while maintaining consistency from planning through execution.
MRI-Simmons audiences, including AI users and tech-forward consumers, are now available across the following leading platforms:
AI and Tech Audiences include:
AI & Digital Tool Users
- Frequent users of tools that enhance productivity and decision-making.
- Strong adoption of automation and AI-powered solutions.
Tech Adoption & Early Adopters
- Early adopters of recent technology, tools, and platforms.
- High engagement with emerging digital innovations.
Productivity & Efficiency Mindsets
- Seek tools that save time and simplify tasks.
- Prefer solutions that automate workflows.
Advanced Digital & Media Users
- Heavy users of streaming, CTV, mobile, and digital platforms.
- Comfortable with personalized, multi-platform experiences.
Tech-Influenced Shoppers
- Rely on digital research and tools for purchase decisions.
- Early adopters of new products & services.
Innovation & Future-Focused Attitudes
- Interested in the future of technology and automation.
- Open to cutting-edge, tech-enabled experiences.
Contact us for more information
Read more about AI and Tech Adopters in our blog
AI is no longer a niche behavior - it’s a rapidly evolving part of everyday life, shaping how consumers work, create, discover, and make decisions. Yet as adoption grows, so do misconceptions about who is using AI, how they’re using it, and what they expect from it. Understanding these dynamics is critical for brands looking to connect in a more meaningful and relevant way.
👉 See how these insights come to life in our blog.
More About MRI-Simmons Syndicated Audiences
MRI‑Simmons' syndicated audiences are pre‑built, privacy‑safe segments drawn from nationally representative consumer insights. They reflect real people and behaviors, giving marketers a trusted way to target audiences across the programmatic ecosystem.
Activate Everywhere
Built with the most stringent methodological rigor, MRI-Simmons' audiences offer depth and precision for activation across digital video, social, CTV, linear TV, streaming audio, DOOH, and emerging channels. MRI‑Simmons syndicated audiences are available across leading data and programmatic platforms - directly or through trusted intermediaries.
Unmatched Data Quality
Built with the highest quality research standards, MRI‑Simmons provides representative audiences grounded in real consumer behavior.
Audience fidelity is ensured by a stringent methodological approach that is accredited annual by independent third-parties
As a result, MRI-Simmons' syndicated audiences are trusted by marketers to deliver results they can count on.
Breadth & Depth
MRI‑Simmons offers thousands of audience segments built from rich, multi‑dimensional consumer insights across:
Demographics & household composition
Category buyers & purchase intent
Psychographics, values, motivations
Media consumption across platforms (incl. CTV & streaming)
Lifestyle, culture, identity & interest indicators
Product usage, brand affinity & decision drivers
Marketers can use MRI-Simmons' audiences across their entire workflow; from planning to activation and measurement. This helps reduce media waste, improve workflow efficiency, and ensure more accurate measurement.
When to use MRI-Simmons' Audiences
Use MRI‑Simmons syndicated segments when you need:
Fast activation using high-quality, ready-to-use audiences
Programmatic scale without compromising data integrity
Consistent audience definitions across CTV, video, social, audio, DOOH
A trusted alternative to opaque third‑party data
Custom & Enrichment Options
In addition to offering thousands of standard audience segments through leading programmatic and data platforms, MRI-Simmons provides custom audiences and data enrichment services.
Custom Audiences
Data Enrichment
Build bespoke segments from specific behaviors, attitudes, or combined attributes, delivered directly to your preferred platform
Enhance your first-party data with MRI‑Simmons insights to improve audience segmentation, targeting, and measurement.